Job Details

A company is looking for a Sr. Director, Lifecycle Marketing responsible for driving enterprise-wide communications strategy and performance optimization across the customer lifecycle.Key ResponsibilitiesLead and develop a high-performing Lifecycle Marketing team and present strategies to senior leadershipDefine and govern enterprise communications strategy and drive process enhancements for improved performanceImplement NBA-driven decisioning and AI-enabled tools to optimize campaign automation and audience targetingRequired QualificationsBachelor's degree in Marketing, Business, or a related field; MBA preferred7 - 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership positionProven track record of developing and executing successful marketing strategiesStrong understanding of B2C marketing principles and digital marketing technologiesExperience with marketing automation tools and CRM systems