Salary : $38,000.00 - $50,000.00 Annually
Location : Roanoke, VA
Job Type: Full-Time
Job Number: 03148
Department: City Manager
Division: Small Business Development
Opening Date: 12/15/2025
Closing Date: 1/20/2026 11:59 PM Eastern
Description
The City of Roanoke and the Greater Roanoke & New River Valley Small Business Development Center is seeking a dynamic, organized, and community-minded individual to serve as Program Coordinator. This position plays a central role in connecting entrepreneurs and small business owners to resources and programming, providing administrative and outreach support, and helping ensure smooth delivery and measurement of our services.
As Program Coordinator, you will support the SBDC's mission by being a first point of contact for clients, developing, coordinating and implementing workshops, events and programs, handling administrative functions, assisting with marketing and partner engagement, and supporting data collection and reporting. The Program Coordinator will work closely with SBDC advisors, leadership, and community stakeholders.
Key Responsibilities
- Serve as first point of contact for the public-by phone, email, in person-and provide basic introductory information about SBDC services.
- Greet visitors, route inquiries to appropriate staff, schedule appointments, and maintain a professional front-facing presence.
- Assist with planning, promotion, registration, and execution of workshops, events and programs.
- Develop, maintain, and distribute promotional materials (flyers, newsletters, social media posts, web content).
- Manage calendars for programs and staff, track registration, maintain attendance lists, and follow up as needed.
- Coordinate with external speakers, community partners, and referral agencies for events and programming.
- Conduct outreach to community partners, referral sources, and potential clients; represent the SBDC at local business or networking events.
- Perform research and information gathering on regional small business resources, industry trends, and economic data.
- Maintain and update the SBDC's resource library, website, CRM, and databases with accurate, timely information.
- Assist in compiling performance metrics, preparing reports, and helping monitor progress toward goals.
- Provide general administrative support-preparing correspondence, processing invoices, supply orders, and tracking program budgets.
- Collaborate with SBDC staff on marketing campaigns, partner initiatives, and continuous improvement of SBDC services.
Examples of DutiesOther Duties - Assist Business Consultants with research; perform demographic studies; Analyze market and industry trends/statistics; Internet research as needed.
- Input data accurately and timely into the SBDC's CRM. Maintain area office records and files in accordance with SBA requirements.
- Perform support duties required for the operation of the regional office using standard SBDC equipment and software in the preparation of:
- Correspondence
- Presentation materials
- Purchase and check requests
- Invoices
- Supply orders
- Promotional Materials including brochures, flyers, newsletters, e-mails to promote workshops, events and programs
- Compile performance data and other information for completion of required reports. Represent the Director and the SBDC as needed. Assist Director and Business Advisors with other projects as needed.
- Support organizational improvement efforts through active involvement on internal committees, special projects, and various assessments as directed by the Director.
Typical Qualifications- Minimum three (3) years of experience in program coordination, event planning, outreach/marketing, or related administrative roles.
- Strong organizational skills with the ability to manage multiple tasks, meet deadlines, and adapt to changing priorities.
- Excellent verbal and written communication skills; ability to engage with business owners, community partners, and internal team members professionally and empathetically.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint), Canva, Zoom, and social media platforms (Facebook, Instagram, LinkedIn and YouTube).
- Experience with email marketing tools (e.g., Constant Contact), website platforms (Squarespace, WordPress, or similar), and CRM systems preferred.
- Demonstrated ability to collect, track, and analyze program data; strong attention to detail.
- Self-starter who is comfortable and motivated to work both independently and collaboratively in a fast-paced, evolving environment
- Organized and takes the initiative to continually improve operations.
- High level of professionalism, reliability, discretion, and customer service orientation.
- Desires to continuously learn and develop professionally.
- Ability to travel for events, meetings, or outreach (reliable transportation required).
Education
- Associate's degree in business administration, public administration, communications, marketing, or related field required.
- Bachelor's degree in a relevant field preferred.
- Equivalent combinations of education and relevant professional experience will be considered.
Preferred Attributes
- Familiarity with small business development, entrepreneurship, or startup ecosystem in the Roanoke / NRV region.
- Experience working under funding or grant-driven programs and familiarity with performance metrics or outcome-based reporting.
- Background in community engagement, economic development, or local government relations.
- Comfort with public speaking, delivering short presentations, or facilitating small group sessions.
- Creative mindset for marketing and promotional strategies in a lean environment.
Supplemental Information Supplemental Information TYPICAL QUALIFICATIONS: LANGUAGE SKILLS Ability to read, analyze, and interpret, journals, financial reports, and documents. Ability to respond to inquiries or complaints orally and in writing. Ability to communicate effectively with management, public groups or employees of organization.
REASONING ABILITY Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written or oral form.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand and sit. The employee is occasionally required to walk. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include ability to adjust focus.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
This is a job description and not an individualized position description. A job description defines the general character and scope of duties and responsibilities of all positions in a job classification, but it is not intended to describe and does not necessarily list the essential job functions for a given position in a classification.
Overview of Benefits for Full-Time Employees:
Paid leave is time off from work available for use by an employee upon approval by supervisor. The first 24 consecutive leave hours for any illness must be charged to paid leave with additional time charged to extended illness leave. Paid leave for employees of the city shall accrue as follows:
Years of Service Hours Per Month Fire 24-hr shift Employees
0 - 4 12 19.75
5 - 9 14 22.75
10- 14 16 25.50
15 - 19 17 26.75
20 - 24 18 28.75
25 + 20 32
Extended Illness Leave: shall accrue at the rate of six (6) hours per month. Fire suppression employees shall accrue extended illness leave at nine (9) hours per month.
Funeral Leave: for family, up to three consecutive days.
Military Leave: Twenty-one work days per Federal fiscal year.
Holidays: The City provides 96 hours of annual paid holiday time.
Mental Health & Well-Being Leave: Employees receive 24 hours (Fire Suppression receives 34 hours) of Mental Health & Well-Being Leave upon hire. Certification of mental health diagnosis is not required and leave will not be paid out upon separation.
Shared Leave Bank (effective 1/1/2023): Voluntary membership for full-time Employees who will be out for an extended period of time and has exhausted all other forms of leave. Members are required to provide 8 hours of their Extended Illness per fiscal year and at least 8 hours per assessment. Assessments will be limimted to 4 times per fiscal year (max of 40 hours per fiscal year).
Health Insurance: Four coverage types are available: Employee only, Employee + 1 Child, Employee + Spouse and Family. Coverage is available through payroll deduction.
Additionally, the city offers the following three
Aetna Health Plan Options:
PPO 750 - Provides 100% coverage for preventive care; lower deductible and out-of-pocket maximums than other medical plans; and has higher employee premiums. This is comparable to the current insurance program.
PPO/HRA 1500 - Provides 100% coverage for preventive care; has higher deductible and out-of-pocket maximum than the PPO 300 plan; has lower employee premiums than the PPO 300 plan; and the employer makes contributions to an account through a Health Reimbursement Arrangement (HRA). The City of Roanoke contributes $500 for employee only coverage and $1,000 for all other tiers. Contributions are pro-rated dependent upon enrollment date.
PPO/HDHP-HSA - Provides 100% coverage for preventive care; has higher deductible and out-of-pocket maximum than other medical plans; has lower employee premiums; and both the employer and the employee make contributions to a Health Savings Account (HSA) to pay for medical expenses which apply to the deductible. The City of Roanoke contributes towards the Health Savings Account (HSA), $1,600 for employee only coverage and $3,100 for all other tiers. Contributions are pro-rated dependent upon enrollment date.
Optum RX (Pharmaceutical Benefits Manager) - Manages pharmacy benefits, processes employee pharmacy claims and answers employee pharmacy benefit questions.
Aetna Health Plan 2025 Monthly Rates PPO 750 Employee Only: $74.49
Employee + Child: $278.42
Employee + Spouse: $653.08
Family: $714.04
PPO/HRA 1500 Employee Only: $48.24
Employee + Child: $236.42
Employee + Spouse: $600.58
Family: $609.04
PPO/HDHP-HSA Employee Only: $22.81
Employee + Child: $177.93
Employee + Spouse $498.08
Family: $500.51
Dental Insurance: Four coverage types are available: Family, Employee and Spouse, Employee and Child, and Employee only. Coverage is available through payroll deduction.
Delta Dental 2025 Monthly Rates
Employee: $2.80
Employee/Child: $18.88
Employee/Spouse: $18.88
Family: $49.36
Life Insurance: Paid by the City at no cost to employees. Coverage is equal to the annual salary rounded to the next highest thousand and then doubled. For an accidental death, the coverage would be twice this amount.
Optional Life Insurance: Paid by the employee. Various amounts of coverage, including family members, available through payroll deduction.
Long Term Disability Insurance: Designed to provide a monthly benefit to assist employees with bills and maintaining a standard of living when disabled as a result of a covered sickness or injury. Coverage is available through payroll deduction. Annual cost is your annual salary multiplied by .00255. This amount is half of the total premium and the City pays the other half.
Retirement: Employees contribute 5% of salary and choose between participating in a traditional defined benefit plan or a hybrid program. Employees vest in the employer component of either plan upon completing five (5) years of service.
Defined Benefit Pension Plan: Normal retirement after 55th birthday, and when combination of age and creditable service equals 85; or, 65th birthday if completed at least five years of creditable service. For sworn officers in Police and Fire/EMS, normal retirement after 50th birthday, and when combination of age and service equals 75; or, 65th birthday or older with 5 years of creditable service. An annual retirement benefit equals 2.0% of salary (based on an average of the highest five years) times the number of creditable years with a maximum of 63%. Early retirement options are available and reductions may apply based on age and service.
Hybrid Program: Provides the characteristics of the traditional pension plan with that of a deferred compensation plan. The pension plan provides an annual benefit equaling 1% of salary (based on an average of the highest five years) times the number of creditable years with a maximum of 63%. The deferred compensation component provides for the employee contribution to be deposited in an account directed by the member. The combination of the two components is structured to provide approximately the same actuarial benefit as the Defined Benefit Pension Plan. International City Management Association - Retirement Corporation (ICMA-RC) provides the third party administration of this deferred compensation plan for participating employees.
Sheriff's Department Employees are covered b the Virginia Retirement System (VRS). Previous service covered by VRS may be portable to the Roanoke Retirement System.
Retirement Health Savings Plan: All employees contribute 1% of salary to a 401(h) health savings account. Employees vest in the City match of 1% upon completing five (5) years of service. International City Management Association - Retirement Corporation (ICMA-RC) provides the third party administration of this plan for participating employees.
Deferred Compensation: Employees may voluntarily contribute salary deferred dollars into a City Sponsored 457 Plan. International City Management Association - Empower provides the third party administration of this deferred compensation plan for participating employees.
Flexible Spending Account: Allows employees to set aside pre-tax dollars from their pay checks to pay for child care and/or medical and dental expenses not covered by the City's health care or dental plans. You may also set aside pre-tax dollars to cover certain transit or parking expenses. Keep in mind only transit or parking expenses may be rolled over from year to year.
Virginia College Savings Plan: Two plans to choose from at a reduced application fee, Virginia Prepaid Education Program and the Virginia Education Savings Trust.
Employee Health Services: The City employee health services provides medical care for employees, retirees, and eligible spouses.
Employee Assistance Program (EAP): Support services available to assist employees facing life challenges.
Pay Days: Direct deposit is required for all new employees. Paid bi-weekly, 26 pay periods per year.
Vision Insurance: Paid by the Employee. Includes annual routine eye exam, discounts on eyeglass frames, eyeglass lenses and contact lenses.
CEC 2025 Monthly Rates
Employee: $6.68
Employee/Spouse: $12.69
Employee/Child(ren): $13.36
Family: $19.71
Discounts & Voluntary Benefits: Employees may access discounts through various national and local retailers. Discounts include 10% off auto insurance and 5% off home or renters insurance with Liberty Mutual. Voluntary benefits offered through Corestream. Critical Illness, Accident Insurance and Cancer Policies will be available through Colonial Life and Long Term Care will be available through Transamerica. All voluntary benefits may be payroll deducted.